Length / Less than 3 minutes
They don’t call it beauty sleep for nothing. Overnight is when your skin does its most important work - renewing cells, repairing damage, and restoring hydration and elasticity.
But as we age, these natural processes start to slow down. Collagen production dips, melatonin levels decline, and the skin’s ability to lock in moisture and repair overnight begins to wane.
That’s when dullness, fine lines, and dryness start to show - even if you’re getting a full night’s rest. Supporting your skin with ingredients that top up what naturally declines helps keep that well-rested glow going, night after night.
So yes, beauty sleep isn’t a myth - it’s biology. You just need to give your skin the right support while you sleep.
What happens to your skin while you sleep.
Your skin has its own 24-hour circadian rhythm. During the day your skin is in protective mode but when you drift off at night, your skin enters repair mode. Here’s a closer look at what happens while you sleep.
|
Process |
Why It Matters |
When It Slows |
|---|
| Cell Renewal | Smooths skin, brightens dullness, repairs daily damage | Late 20s–30s |
| Collagen Boost | Keeps skin firm, elastic, reduces fine lines | Late 20s–30s |
| Skin Regeneration | Helps skin retain moisture, keeping it soft, plump, and resilient. | 30s+ |
| Barrier Repair | Protects against dryness, irritation, environmental stress | 30s+ |
| Antioxidant Defence | Fights UV & pollution damage, reduces oxidative stress | 20s+ |
At Tailor, we believe in keeping skincare simple but effective, which is why we created what we like to call beauty sleep in a jar. Packed with melatonin, this formula works with your skin’s natural overnight repair cycles to restore, protect, and hydrate while you sleep.
Melatonin: Your skin’s nighttime powerhouse
Melatonin helps regulate your skin’s circadian rhythm, the 24-hour cycle that controls hydration, cell renewal, and repair. While you sleep, it boosts the enzymes that protect against oxidative stress from UV exposure, pollution, and daily life - helping your skin restore, renew, and wake up looking refreshed.
Research shows that melatonin production in your skin starts declining in your late twenties. By 30, you're producing 50% less. By 40? You've lost 80% of your skin's natural melatonin. This isn't just aging, this is your skin losing its ability to repair itself efficiently. Topical melatonin, like the kind in Tailor Restore, helps boost your skin’s natural defences while you sleep.
Think of Restore as your skin’s personal night shift manager - guiding repair, boosting defences, and keeping your glow on track while you dream.
More than a moisturiser
If it isn’t clear already, Restore is so much more than your usual moisturiser. It's smarter, as it actively supports your skin’s repair processes while you sleep, to get the most out of your beauty rest. Because, we want our skin to give that “I got eight hours of sleep” glow - even if it didn’t.
Talk soon,
Tailor x