Length / Less than 4 minutes
If it feels like everyone suddenly has sensitive skin, you’re not imagining it. More people than ever are cutting back on actives, reaching for fragrance-free everything, and describing their skin as reactive.
Here’s the twist: most people don’t actually have sensitive skin, they have sensitised skin. And yes, there’s a big difference. Luckily, we have one product designed to boost your skin’s natural renewal and strengthen its barrier, helping it handle daily stressors with greater resilience.
Understanding the difference.
Some people are simply born with naturally reactive skin. This is true sensitive skin - often genetic, long-term, and consistent. These skin types flush easily, get irritated fast, and tend to be susceptible no matter the season, time of month, or routine.
Sensitised skin, on the other hand, is something most of us experience at some point. It’s a temporary ‘phase’, your skin isn’t inherently reactive, it’s just upset (fair enough, tbh). Common culprits include:
- Weather changes
- Pollution
- Over doing it with 10 step routines
- Stress (big one!)
- Lack of sleep
- Hormones
- A disrupted routine
While the causes differ, both sensitive and sensitised skin have one thing in common: a compromised skin barrier.
When your barrier is weakened, your skin becomes more porous, loses moisture quickly, and reacts to things it normally wouldn’t. Essentially, your skin metabolism - the processes that keep your skin functioning, repairing, and protecting - slows down. It’s a bit like waking up one morning and finding your usual deodorant suddenly irritates your underarms, or your go-to jumper feels itchy when it never used to. Nothing else has changed but your skin just isn’t coping the way it once did.
How to tell which one you have:
A simple rule of thumb:
Your skin might be sensitive if…
- It’s consistently red, itchy, dry or reactive.
- You’ve always been this way.
- Flare-ups stick around for weeks, not days.
Whereas, your skin might be sensitised if…
- The irritation comes and goes.
- You recently changed products or increased actives.
- Weather, stress or lifestyle seem to trigger it.
- Your skin feels hot, tight, or stingy out of nowhere.
Why sensitivity feels more common than ever
Call it a cultural shift towards skin health but society is in their ‘more is more’ era, because we’re constantly been told you need this, that, and all the rest of it. But really, your skin barrier is suffering because of it. This is because, less is more when it’s your skin (sound familiar, we’ve only been preaching it for 13 years…buy less, buy Tailor).
Modern skin is stressed. Between potent actives, environmental aggressors, and the pressure to try every trending ingredient and product, it’s no wonder so many people are feeling like “sensitive skin” is a personality trait at this rate. But in reality? Many people are experiencing the effects of sensitisation, not a lifelong skin condition. So there’s no need to be dramatic, it’s just an awkward ‘phase’, we’ve all been there as teens.
So…what do you do about it?
Regardless of which category you fall into, the management approach is pretty similar:
- Protect the barrier: A healthy barrier = resilient, calm, predictable skin.
- Simplify your routine: Focus only on what your skin needs and not what’s trending.
- Support the microbiome: A balanced microbiome strengthens the skin’s defences and supports a healthy skin metabolism.
- Remove irritants and let skin recover: If your skin is sensitised, step back, strip back, and let it settle.
Real skin. Real barrier repair.
These results were achieved using Renew, because when your skin barrier is supported properly, it shows.
Renew: The builder for your skin barrier.
Renew is formulated with 3% vegan probiotic lysate, a clinically backed ingredient shown to strengthen the skin barrier, calm visible redness, and build up skin resilience overtime to reduce sensitivities.
By rebuilding a healthier, more balanced barrier, Renew helps skin regain its natural resilience so skin can function, repair, and protect itself properly again. It also allows you to re-introduce active ingredients that your skin may have not tolerated previously. It's an easy addition to any routine, and is best used morning and night after cleansing and before moisturising.
The bottom line
Sensitive skin is something you’re born with. Sensitised skin is something that happens to you. Either way, the goal is the same: a calm, balanced, resilient skin barrier - supported by Tailor Renew that gives your skin what it needs, and nothing more.
P.S. Want to learn more about your skin? Chat with us online, we’re here to answer your questions and help suggest a routine tailored just for you.
Talk soon,
Love Tailor x