Coming soon · Peptide lip treatment · Plumping Mint

You have a serum for everything except this.

Glossed is lip care built like skincare — Peptides and Sodium Hyaluronate doing the treating, a skin-identical ceramide and shea butter holding it there. It goes on clear with a subtle hint of mint, so it works over or under anything.

98% NATURAL | $29.50 / 10ML 

ARRIVING THIS MONTH — THE LIST HEARS FIRST

The part nobody mentions

A lip balm sits on top. That’s the entire job.

Occlusion is a seal. It slows water leaving your lips, and that’s genuinely useful — but it doesn’t put anything back. If you’re reapplying every twenty minutes, that’s not a failing balm. That’s a balm doing the only thing it was built to do.

Which would be fine, except lips aren’t built like the rest of your face. The skin is dramatically thinner, it has no oil glands of its own, and it has no hydrolipid film to hold moisture in. Your cheeks can self-moisturise. Your lips cannot. Whatever you put on them is the entire support system.

So the question isn't whether to seal. It's what you're sealing in. 

LIPS, OVER TIME

And they change faster than the rest of your face.

The same decline that shows up on your face shows up on your lips first, because there's less tissue there to hide it. 

  • VOLUME GOES

    Collagen and elastin decline with age. Lips get visibly thinner and the border between lip and skin softens and blurs.

  • CREASES SET IN

    Vertical lines form across the lip body and around the mouth — the ones lipstick finds and travels into. This is the complaint Tailor hears most from customers over 45.

  • TEXTURE ROUGHENS

    Slower turnover leaves flaking and uneven patches, so colour sits badly and reads older than it needs to.

  • NOTHING SELF-CORRECTS

    No oil glands means no compensation. Lips don’t recover on their own the way the rest of your skin can — which is exactly why they deserve actives, not just a seal.

THE KEY INGREDIENTS

The hero ingredients. Smoother, fuller-looking lips.

Hilurlip and Volulip are the reason Glossed is a treatment. Ceramide NP and shea butter are the reason it feels like the nicest thing you’ll put on all day. Here’s what each one is doing.

  • HILURLIP

    Sodium hyaluronate, reduced and homogenised to a smaller, more uniform particle size, at 1% of the formula. It swells on contact with water — which is where the immediate, visible fullness comes from, rather than from any irritant or tingle. It also carries antioxidant action, helping protect lips against environmental stress. Lips have no melanin protection of their own, so this matters more there than almost anywhere else on the face.

  • VOLULIP

    Lip architecture technology, at 1% of the formula: a palmitoyl tripeptide paired with Portulaca pilosa extract. Where Hilurlip works on the water, Volulip works on the structure — the surface, texture, volume and curvature of the lip, building with continued use rather than in the first ten seconds. This is the one doing the long work on creases and on a softened lip border.

  • CERAMIDE NP

    A skin-identical lipid that reinforces the lip barrier so moisture stays where you put it. The seal, but built from something your skin already recognises rather than laid over the top.

  • SHEA BUTTER

    A rich conditioning emollient with the essential fatty acids that nourish and soften. It’s what makes Glossed comfortable enough to wear all day — the part a balm does well, kept because it earns its place.

MULTIPURPOSE

Three ways people will use it.

  • OVER COLOUR

    The topcoat

    Straight over lipstick or liner for a glossy finish, without the colour going muddy underneath.

  • ON ITS OWN

    The whole look

    Bare lips, worn alone, for the healthy juicy-looking finish that reads as good skin rather than makeup. 

  • BEFORE EVERYTHING

    The prep mask

    On at the start of your makeup routine. By the time you get to your lips, you're applying colour to a smooth base instead of a flaking one. 

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  • 🌱 98% NATURAL
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  • 🐰 CRUELTY FREE
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  • 🇳🇿 NZ MADE
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  • 🌱 VEGAN
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  • ♻️ RECYCLABLE
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  • 👩‍🔬 14 YEARS OF FORMULATION
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  • 💸 $29.50 FOR 10ML
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  • 🌿 PLUMPING MINT
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BEFORE YOU ASK

The questions people actually have about lip treatments.

Will it sting or tingle?

A rich conditioning emollient with the essential fatty acids that nourish and soften. It’s what makes Glossed comfortable enough to wear all day — the part a balm does well, kept because it earns its place.

How is it different from the lip balm I already own?

A balm seals. Glossed seals and treats. The shea butter and Ceramide NP do the comfort and barrier work a good balm does, and then Hilurlip and Volulip do something a balm can’t — hydrate from inside the formula and work on lip surface, texture and volume over continued use.

If your balm is working for you, nothing is wrong with it. This is what you move to when you want lips to get better rather than just stop being uncomfortable.

Will it do anything about the vertical lines on my lips?

This is the most common question Tailor gets from customers over 45, and it’s what Volulip is in the formula for. Those lines come from collagen and elastin declining and lips losing volume, so the lip surface has further to travel.

Volulip works on lip shape and texture with continued use, and Hilurlip’s hydration gives an immediate smoothing effect on the surface. It is a cosmetic improvement in how lips look, built over weeks rather than overnight — and no topical product is a filler.

Can I really wear it over lip makeup?

That’s one of the three intended ways to use it. Apply over lipstick or liner as a glossy topcoat — you get the shine and the treatment at once, and your colour stays your colour.

Is it sticky?

It’s a treatment that happens to be glossy, not a thick gloss. The finish is the healthy, juicy-looking kind rather than the kind your hair sticks to in the wind.

I already use a peptide lip treatment. What does Glossed add?

Two actives working on different things at once. Hilurlip brings the hydration and the immediate visible fullness; Volulip works on lip shape and texture over continued use. Around them sit Ceramide NP for the lip barrier and shea butter for comfort, so it does the treatment work and the balm work in one step.

It’s also 98% naturally derived and $29.50 for 10ml — which is the easy answer if a natural formula at a friendlier price is what you’ve been after.