TRY IT TUESDAY

Every Tuesday, a reason to try something new.

Tailor is New Zealand skincare built on one idea: fewer products, each doing more. Join the list, and every Tuesday we give you a reason to find out whether that holds up on your skin.

New Zealand made Β· 96–100% natural Β· Vegan Β· Cruelty-free Β· 2,500+ 5-star reviews

TRY IT TUESDAY

It lands on a Tuesday. That's the only part we will spoil.

  • ONCE A WEEK

    One email, every Tuesday. Not the kind you archive without opening.

  • SOMETHING TO TRY

    Each week we make it easier to try a Tailor product you haven’t got to yet.

  • LIST ONLY

    It doesn’t run on the website and it isn’t on social. You have to be on the list.

WHO YOU'RE SIGNING UP TO

Tailored skincare means concise skincare

Most of this industry would like you in a ten-step routine. Tailor was built the other way round β€” multipurpose formulas that treat several concerns at once, so the shelf stays short and the things on it actually get used.

It’s a harder way to sell skincare and a better way to own it. It also means when something does earn a place in your routine, it’s because it works.

"The most sustainable skincare is minimal skincare" 

TAILOR

  • MADE IN NEW ZEALAND

    Formulated and produced locally, with production kept close to home to keep the carbon footprint down.

  • 96-100% NATURAL

    Vegan and cruelty-free across the range, and formulated to need minimal water.

  • BUILT TO BE COMBINED

    Formulated to be mixed, matched and tailored to your skin β€” which is where the name comes from.

  • BACKED BY PEOPLE

    Over 2,500 five-star reviews, and a range that sticks around rather than being reinvented every season.

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WHERE MOST PEOPLE START

What our customers keep reaching for.

Not sure where to begin? Here are our favourites to start with β€” they make a complete routine. 

  1. Cleanser  β€” BALM CLEANSE
  2. Toner β€” DEW DROP
  3. Serum β€” RENEW
  4. Moisturiser β€” RESTORE

TRY IT TUESDAY

Tuesday's the day.

Put your email in and you’ll be on the list before the next one goes out. If it isn’t for you, one click and you’re off it.

TAILOR

Buy stuff that works.

Fewer products, each doing more, made in New Zealand. Start on a Tuesday.