Tailored [skin-loving] Ingredients
Aqua (water)
[say it like] a•kwuh
What makes up the bulk of this formulation. Water is used as the base of many skincare products including Hydrate, as a solvent, because it is what the other ingredients in the formulation dissolve into, to create the formula (aka the end result).
Niacinamide
[say it like] neye•ah•sin•ah•meyed
I will help retain your skin's hydration, to keep your skin hydrated for longer. As well as this, I will reduce any redness in your skin.
Hyaluronic acid
[say it like] hi•yell•er•ron•ick acid
You're skin's going to love me because I'm a humectant, which means I actively draw (up to 1000x it's weight) water into your skin, to hydrate, plump and reduce fine lines.
NZ Kowhāi extract
[say it like] n•z kow•whai x•trackt
I will help soothe inflammation and fight bacteria in your skin.
Propanedial
[say it like] prop•in•id•ee•ull
This ingredient will increase the absorption of ingredients and enhance their effectiveness. It will also help moisturise your skin, leaving a smooth and dewy complexion.
Benzyl alcohol
[say it like] ben•zile al•kuh•hol
We're about to be very transparent with you here. This is our chosen preservative system in our skincare range. Benzyl alcohol is a powerful broad-spectrum anti-bacterial preservative used to stabilise skincare. It is multi-purpose (think Tailor) as it also helps dissolve other ingredients and decreases the viscosity (thickness) of formulas so they flow more easily.
Dehydroacetic acid
[say it like] dee•high•jrow•seat•ick•acid
One of our preservatives in Hydrate with a potent anti-fungal to keep this cleanser safe to use for longer - because we all love a long shelf life. When mixed (& matched) with benzyl alcohol they create a broad-spectrum preservative against yeasts, moulds and funguses. Take note, our preservative system is synthetically derived and is ECOCERT certified to be used in natural skincare.