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Plumping oil-free gel serum

2% Hyaluronic Acid + 4% Niacinamide

99.2% Natural ingredients

Regular price $65.50 NZD
Regular price Sale price $65.50 NZD
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Product Benefits

Quench your skin's thirst, with a drink of water for your skin (AKA Hydrate).

Hydrating oil-free gel serum to:

  • Instantly boost and retain hydration
  • Visibly plump and minimise fine lines
  • Soothe redness and sensitivities

Multipurpose Uses

Think a hydrating serum that can also be used as a oil-free moisturiser and a makeup primer and a hydrating mask and an eye gel.


Aqua (water), Niacinamide (vitamin B3), Propanedial, Hyaluronic Acid,
Sophora Microphylla (NZ kowhai) Bark Extract, Dehydroacetic Acid (and) Benzyl Alcohol

Dermatologically tested with a rating of excellent to be gentle on skin including sensitive.

Cruelty Free

Natural Ingredients



Scent: Neutral


Feel On Skin

View full details

Tailored [skin-loving] Ingredients


[say it like] a•kwuh

What makes up the bulk of this formulation. Water is used as the base of many skincare products including Hydrate, as a solvent, because it is what the other ingredients in the formulation dissolve into, to create the formula (aka the end result).


[say it like] neye•ah•sin•ah•meyed

I will help retain your skin's hydration, to keep your skin hydrated for longer. As well as this, I will reduce any redness in your skin.

Hyaluronic acid

[say it like] hi•yell•er•ron•ick•assss•id

You're skin's going to love me because I'm a humectant, which means I actively draw (up to 1000x it's weight) water into your skin, to hydrate, plump and reduce fine lines.

NZ Kowhai extract

[say it like] n•kow•whai•ex•trackt

I will help soothe inflammation and fight bacteria in your skin.


[say it like] prop•in•id•ee•ull

This ingredient will increase the absorption of ingredients and enhance their effectiveness. It will also help moisturise your skin, leaving a smooth and dewy complexion.

Benzyl alcohol

[say it like] ben•zile al•kuh•hol

We're about to be very transparent with you here. This is our chosen preservative system in our skincare range. Benzyl alcohol is a powerful broad-spectrum antibacterial preservative used to stabilise skincare. It is multi-purpose (think Tailor) as it also helps dissolve other ingredients and decreases the viscosity (thickness) of formulas so they flow more easily - you know that squeeze of free-flow gel.

Dehydroacetic acid

[say it like] dee•high•jrow•seat•ick•acid

One of our preservatives in Hydrate with a potent anti-fungal to keep this cleanser safe to use for longer - because we all love a long shelf life. When mixed (& matched) with Benzyl Alcohol they create a broad-spectrum preservative against yeasts, moulds and funguses. Take note, our preservative system is synthetically derived and is ECOCERT certified to be used in natural skincare.

How to Use

Apply 1-2 pumps of Hydrate to your face and neck morning and night.


Because who has one skin type / concern these days. Tailor is for everyone (yes, that includes your partner that sneakily uses it anyway), click on your skin type and we'll tell you why.

Breakout prone

You just wait till you hear these benefits to your skin. My NZ Kowhai Extract will soothe inflammation in your skin and fight bacteria, absolutely ideal for your skin type. Meanwhile, Niacinamide will help reduce redness and inflammation in your skin, as well as strengthens your skin barrier function, reducing any skin sensitivity and increasing hydration preservation. AKA, healthy looking skin.

Dry skin

You're going to love what I can provide your skin. My Hyaluronic Acid, a humectant which draws (up to 1000x it's weight) water into your skin, will deeply hydrate your skin type, giving a plump complexion. And the addition of Niacinamide (Vitamin B3 will help retain this hydration, keeping your skin hydrated for longer.

Oily skin

The right oily skincare routine isn’t only about only balancing oil production it needs to address hydration too. Oily skin types can still be prone to dehydration, and in fact skin oiliness can be worsened by dehydration that triggers overproduction of oil. My oil-free formulation also ensures that we are not adding additional oils to your skin.

Ageing skin

My Hyaluronic Acid will draw (up to 1000x its weight) water into your skin, to plump and minimises fine lines. Meanwhile, my Niacinamide (a Vitamin B3) reduces signs of ageing, by brightening your skin, increasing collagen production and reducing hyperpigmentation.

Combination skin

Parts of your skin are oily and parts of your skin are dry. I will help your dry patches with my Hyaluronic Acid serum which draws (up to 1000x its weight) into your skin, to deeply hydrate your skin, giving it a plump complexion. And with the assistance of Niacinamide (Vitamin B3), it will help retain this hydration, keeping your skin hydrated for longer.

Dehydrated skin

Did you know dehydrated skin indicates a lack of water? Don't worry, my Hyaluronic Acid will actively draw water into the skin and my Niacinamide (a Vitamin B3) will retain this hydration in your skin.

Uneven skin

My Niacinamide is going to thrive in your skin, as this Vitamin B3 helps brighten your complexion, increase collagen production and reduce hyperpigmentation.

Normal Skin

You're the easiest skin type to please. I will instantly boost and retain hydration, visibly plump and minimise any fine lines and soothe any redness and sensitivities. FYI, you take advantage of all my benefits.

Sensitive Skin

My NZ Kowhai Extract will soothe inflammation in your skin and fight bacteria, to protect your skin and reduce redness and irritation. I am also fragrance free. In conclusion, I'm ideal for your skin type.

See me in action

What sort of packaging are we talking here?

Glass Bottle

Delivered in our recyclable iconic blue glass bottles. Disposable with mixed glass recycling, or up cycled as far as your imagination takes you.


Delivered in our recyclable (via curb side recycling) and compostable (via at-home compost) ‘Well-Managed Forests’ certified card box, and printed with vegetable ink.


Delivered with a pump to dispense product. Right now, these pumps cannot be recycled. Disposable by a specialised recycling program such as Terracycle for responsible disposal.

The mission is clear. It’s literally in the name.

To offer skincare that’s tailored to your skin.

Tailored skincare means concise skincare. Multi-purpose products made to treat multiple skin concerns, in multiple ways, without needing to buy multiple bottles. Think a mask that works as an exfoliator and a spot treatment, a hyaluronic acid serum that is also a primer or a moisturiser that’s also an eye serum and an overnight mask.

When each product can work in multiple ways, it saves you buying a million products you’re never going to use. Buy stuff that works. And then works in another way. And another. And on the shelf.

Buy less, buy Tailor.


Are your products natural?

The golden question. We combine natural, active ingredients with scientific formulations. Our formulas are 96-100% natural. We are also transparent and have included the % of natural ingredients on the front of the packaging so you know exactly what's in your skincare.

Are your products vegan and cruelty free?

Yes, vegan, cruelty-free, and absolutely NO animal testing (we don’t even ask our pets if our skin looks nice).

When should I start seeing results?

It can take up to 4 weeks of using Oil Cleanse as per our recommended routine, before you notice results. But! Our customers report seeing a difference the next day!

Do you have free shipping?

Yes, we’re good like that. We offer Free Shipping on orders over $50 for New Zealand and Australia. More shipping information here.

Plus, we offer same-day dispatch on all orders placed before 2pm Monday-Friday.

When should I expect my order?

We’re all about fast service here. After dispatch, New Zealand and Australian orders are sent on an overnight service, please allow 1-3 business days*.

Do you offer a 30-day Money Back Guarantee?

Yes! We believe in our products, but if within 30 days of purchasing you are not completely satisfied with your order, please contact and return for a full refund of the purchase price.

Do you offer Afterpay or Laybuy?

Yes, because we all like options. We offer Afterpay and Laybuy payment options, which you will have the option to select both Afterpay and Laybuy at checkout.

Is your range pregnant and breastfeeding friendly?

Yes, we’re for everyone (literally). Tailor’s range is natural and safe to use while pregnant and breastfeeding. However, we always recommend you consult your GP first.

Is your range Dermatologically tested?

Yes, we’re for everyone (literally). Tailor’s range has been dermatologically tested to be safe on all skin types, including sensitive skin.

How do I know which products are right for my skin type?

We’d recommend our personal shopper, Tailor, AKA our skin quiz here.

Is your packaging environmentally-friendly?

Yes and we wouldn’t have it any other way. You can learn more about our sustainable packaging and practices here.

Where are your products made?

Right here. Literally, our range is manufactured in New Zealand.