Tailor Gold Dust: Why we re-formulated Gold Dust

Tailor Gold Dust: Why we re-formulated Gold Dust

You know us by now, this is not something every beauty brand can answer, but here we go again, with Tailor’s NEW & IMPROVED Gold Dust. And to us, each skincare product in our concise range is formulated for our customer’s preferences (tailored to you, ofc). If you don’t need it or it’s just ‘another bottle to store’, then we don’t provide it (we have a strict criteria). We’re all about being simple, because we’re concise. It has to address your skin concerns, fit your routine, and make you feel good (ofc).

Gold Dust, so what’s changed?

Consistency & texture

Good question. There’s only one thing that’s changed and it’s the consistency and texture of Gold Dust, because it’s now a milled powder for smooth application (we’re talking icing sugar consistency). 

When’s the best time to use Gold Dust?

This improvement in formulation now means it can be used in the morning or at night, tailored to your skin concerns. If you’re wanting to protect your skin from environmental stressors during the day, you’d be best to use in the morning (btw, this doesn’t replace your sunscreen). But why? Good question. These environmental stressors e.g., weather (sun), pollutants (air) etc, are where our lovely skin concern of dark spots, AKA melasma, comes from. Here is where Vitamin C fits in. Melasma is reduced by our depigmentation agent, Vitamin C. This powerhouse ingredient interferes with Melanogenesis (process of pigmentation) by intercepting melanin production. Ok science chat, this is when an interaction with copper ions at the tyrosinase-active site occurs, intercepting the action of the enzyme tyrosinase, which decreases melanin formation. Whereas, if you’re experiencing skins concerns such as hyperpigmentation (AKA dark spots), fine lines, scarring, or just want to wake up with brighter skin, “while we're sleeping skin switches into 'recovery mode,' a time of intense repair and regeneration…in fact, at this time, the regeneration process can be up to three times faster than during the day.” This suggests Vitamin C is going to be most impactful as (it’s role) “it fights harmful toxins that come in contact with your skin either externally or from inside the body”, when the regeneration process is much faster at night. Vitamin C is most depleted at night, because  “UV light lowers the skin’s vitamin C levels”, and when your skin is under UV light and other stressors, Vitamin C works overdrive (AKA depletes) as it protects our skin from this oxidative stress. 

Basically, you can tailor Gold Dust to your skin concerns. 

How often should I use Vitamin C?

Because, it’s not everyday and here’s why. Extensive research shows that our skin can get used to Vitamin C, which is why it’s recommended to be used in bursts. This is dependent on the strength and delivery of your vitamin C, as it's not all created equal. If you were to use ascorbic acid everyday, your skin can get used to it, making it ineffective as it won’t deliver the same benefits to your skin, which is why it’s recommended to use in bursts for best results. Gold Dust is highly active and contains 99.8% ascorbic acid. It's the most bioavailable form of Vitamin C, and as its a powder it is also the most stable.  A recent study conducted found “tissue levels were saturated after three daily applications; the half-life of tissue disappearance was about 4 days.” This means, Vitamin C, in the form of ascorbic acid, only needs to be applied to your skin 3-4 times per week. As you can see, you only need to apply Vitamin C (AKA Gold Dust) every second day, or in bursts, one week one week off - once a day. It’s important to note, If you have sensitive skin, we always recommend to patch test first and the inside of your upper arm is the best place to do this, as it’s where your skin’s most sensitive. 

Alongside this NEW & IMPROVED formulation is a bonus new feature to Gold Dust’s packaging, which is that it now comes with a handy scoop, inside the lid for ease of use. 

And what hasn’t changed about Gold Dust?

Same two ingredients

It still has the same two ingredients (yes, only two) in it’s INCI list. It’s formulated with Vitamin C, in the form of ascorbic acid, to boost your skin’s collagen production, reduce any hyperpigmentation and brighten your skin. The other ingredient is antioxidant rich COQ10 that will boot cellular turnover to reduce UV damage, fine lines, and wrinkles in your skin.

How you use Gold Dust

You’re going to mix a small scoop with your water-based serum or moisturiser to activate the vitamin C and then apply. Use on your face, neck and body avoiding your eyes. The best part is that you only activate the Vitamin C when you hydrate it, so there is no product waste.  

Ways to mix: 

Why did you make this a milled powder? 

Good question. Our previous Gold Dust formulation was a crystalised consistency, which meant you could only apply Gold Dust at night, as the larger crystals didn’t dissolve immediately. Therefore, we took onboard your feedback and decided to re-formulate Gold Dust’s formulation to be a milled powder, which means it now dissolves instantly, and allows a much smoother application. It also allows it to be used morning or night, tailored to our customer.

It’s relaunch time

And here we are. Let me re-introduceTailor Gold Dust, which was the very first vitamin C powder in the skincare space. Your made-to-order Vitamin C serum. Why a powder, not a serum? Because, the most bioavailable form of Vitamin C, ascorbic acid, loses efficacy after 48 hours when hydrated. Therefore, if you think of a Vitamin C serum being manufactured (hydrated), then shipped to a retailer,, then it sits on the shelf in-store, and then it’s purchased by the customer. This is much longer than 48 hours, which means by the time a Vitamin C serum makes its way onto your skin, all benefits are lost. That’s why activating our powder form with your favourite water-based serum or moisturiser delivers the maximum benefits to the skin. 

Warning, you’re about to become obsessed with this upgraded formulation. 


Lawrenson , A. (n.d.). The Truth About What Your Skin Really Does at Night. Byrdie. Retrieved November 17, 2021, from https://www.byrdie.com/beauty-sleep

Nathan, N., & Patel, P. (2021, November 10). Why is topical vitamin C important for skin health? Harvard Health Publishing. https://www.health.harvard.edu/blog/why-is-topical-vitamin-c-important-for-skin-health-202111102635

(2022, October 17). Vitamin C Serum: For Day or Night? 100% Pure. https://www.100percentpure.com/blogs/feed/vitamin-c-serum-for-day-or-night#:~:text=Even%20if%20you%20don%27t,your%20skin%20during%20this%20time.

Chesak, J. (2020, August 12). The No BS Guide to Vitamin C (L-Ascorbic Acid) Serums for Brighter Skin. Healthline. https://www.healthline.com/health/beauty-skin-care/vitamin-c-serums

Pinnell SR, Yang H, Omar M, Monteiro-Riviere N, DeBuys HV, Walker LC, Wang Y, Levine M. Topical L-ascorbic acid: percutaneous absorption studies. Dermatol Surg. 2001 Feb;27(2):137-42. doi: 10.1046/j.1524-4725.2001.00264.x. PMID: 11207686.


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