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Brightening eye cream

Caffeine + Hyaluronic Acid

99.2% Natural ingredients

Regular price $49.50 NZD
Regular price Sale price $49.50 NZD
Sale Sold out
Tax included.

Product Benefits

Your instant morning pick me up. With golden mica that enhances under eyes for a natural glow. Hyaluronic acid to plump and hydrate plus caffeine derived from tea leaves to reduce dark circles and puffiness.

A caffeine infused eye cream to:

  • Brighten and hydrate the under eye area
  • Reduce dark circles and puffiness
  • Give a subtle, wakeful glow from golden mica

Suitable to all skin types including sensitive.

Multipurpose Uses

Think a brightening eye cream that is also a no makeup concealer and a lymphatic massage to de-puff eye area thanks to it's ceramic tip.


Aqua (water), Caprylic/Capric Triglyceride, Silybum Marianum (milk thistle) Ethyl Ester, Simmondsia Chinensis (organic jojoba) Seed Oil, Glycerin, Glyceryl Stearate, Titanium Dioxide (and) Mica (and) Tin Oxide, Butyrospermum Parkii (shea) Butter, Dehydroacetic Acid and Benzyl Alcohol, Xanthan Gum, Caffeine, Ceteraryl Alcohol, Sodium Stearoyl Glutamate, Tocopherol (vitamin E), Hyaluronic Acid (and) Sodium Phytate

Scent: Shea


Feel On Skin

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Tailored [skin-loving] Ingredients

Caffeine extract

[say it like] caff•een•xx•tract

Caffeine is an antioxidant that revives the eye area by reducing the appearance of dark circles and decreasing puffiness. It helps stop the damage caused by UV radiation, sun exposure and free radicals. Actively fighting signs of ageing.

Caprylic/Capric Triglyceride

[say it like] cap•reye•lick•cap•rick•try•gliss•erh•ride

A natural alternative that has antioxidant smoothening properties for your skin.


[say it like] gleye•sear•in

Our glycerin is sourced from organic coconut oil, and is a humectant that prevents water loss in your skin to keep it hydrated and moisturised for longer.

Hyaluronic acid

[say it like] high•lar•ron•nick•ass•id

Hyaluronic acid is a humectant that naturally occurs in our bodies. It actively draws water into the skin (up to 1000x its weight) to plump your skin, reduce fine lines and deeply hydrate.

Jojoba oil

[say it like] ho•ho•bah oil

Jojoba oil is a liquid wax and a natural occlusive agent, which moisturises, nourishes and protects your skin. Jojoba oil is a similar consistency to your skin's natural oils, making it a great option for oily skin as it helps to regulate sebum (oil) production and is non-comedogenic (meaning it won't clog your pores).

Golden Mica

[say it like] my•kah

Mica is a shimmery powder made from ground natural earth mineral. Our mica is sourced responsibly via the responsible mica initiative. This gives your skin a soft luminous glow that catches light.

Milk Thistle Ester

[say it like] milk thi•sl eh•stir

Guess what, Milk Thistle Ester is the natural alternative to silicone (just saying). This locks in all the moisture and protects your skin from environmental stressors and pollution. Not only does it do this, but it also has antioxidant and calming effects, which helps protect your skin from UV light exposure.

Shea butter

[say it like] she•ah•butt•err

Shea butter is a super nourishing ingredient that moisturises and smooths dry and irritated skin. It creates a protective barrier to lock in hydration.

Vitamin E

[say it like] vai•tah•muhn e

A lover of vitamins and for good reason. This fatty acid and antioxidant doubles down on being super nourishing for your skin. It protects against free radical damage, fights inflammation and boosts skin healing. And this natural vitamin E is derived from soybean oil through a non-chemical process before being blended with sunflower seed oil (oh, technology). The manufacturer for this material is a member of the round table on responsible soy (RTRS), and are “fully committed to the principles of environmental responsibility and good agricultural practices". It has the Tailor tick.

Aqua (water)

[say it like] a•kwuh

What makes up the bulk of this formulation. Water is used as the base of many skincare products including Awaken, as a solvent, because it is what the other ingredients in the formulation dissolve into, to create the formula (aka the end result).

Benzyl Alcohol

[say it like] ben•zile al•kuh•hol

We're about to be very transparent with you here. This is our chosen preservative system in our skincare range. Benzyl alcohol is a powerful broad-spectrum anti-bacterial preservative used to stabilise skincare. It is multi-purpose (think Tailor) as it also helps dissolve other ingredients and decreases the viscosity (thickness) of formulas so they flow more easily - you know that squeeze of free-flow gel.

Dehydroacetic Acid

[say it like] dee•high•jrow•seat•ick•acid

One of our perservatives in Awaken with a potent anti-fungal to keep this safe to use for longer - because we all love a long shelf life. When mixed (& matched) with benzyl alcohol they create a broad-spectrum preservative against yeasts, moulds and fungi. Take note, our preservative system is made with synthetic materials that have been ECOCERT certified to be used in natural skincare.

Xanthan gum

[say it like] zan•thumb gum

This plant polysaccharide ​​hydrates your skin without clogging your pores. And with long term use, it's been *scientifically proven* to help reduce the appearance of fine lines and wrinkles.

Sodium phytate

[say it like] sow•dee•uhm feye•tayt

The stabiliser in the group. It is a texture enhancer to make formulas feel smooth to apply, and it is also a preservative which keeps skincare safe and free from microbes (aka nasties). We call this multi-purpose.

Glyceryl stearate

[say it like] glis•suh•rill stear•ate

This is one of our emollsifiers, which is a naturally derived fatty acid. It prevents oil and water from separating in Awaken, and helps to stabilise oil and water emulsions. It opens the pathway for other active ingredients to absorb into your skin, without compromising your skin barrier. It also doubles as an emollient, which acts as a natural lubricant to soften and smoothen your skin, also forming a protective barrier to hold in moisture.

Sodium stearoyl glutamate

[say it like] sow•dee•uhm stear•oll glue•ta•mate

This is one of our emollsifiers, which prevents oil and water from separating in Awaken, and helps to stabilise oil and water emulsions. It opens the pathway for other active ingredients to absorb into your skin, without compromising your skin barrier. It's super gentle on your skin, as it deeply conditions, nourishes and smoothens your skin. FYI, great for dry and dehydrated skin.

Cetearyl alcohol

[say it like] seat•air•role al•kuh•hol

This is one of our emollients, which is an oil-based formula which forms a protective film over the skin to hold moisture in the skin. It will deeply soften and smoothen your skin.

How to Use

Apply a small amount around eye area. Gently massage with cooling ceramic tip to reduce puffiness.


Because who has one skin type / concern these days. Tailor is for everyone (yes, that includes your partner that sneakily uses it anyway), click on your skin type and we'll tell you why.

All skin types

Awaken is a brightening eye cream with a cooling ceramic applicator that is your instant morning pick me up. With golden mica that enhances under eyes for a natural glow. Hyaluronic acid to plump and hydrate plus caffeine derived from tea leaves to reduce dark circles and puffiness. 

Puffy eyes

I'm here to revive your under eyes with a shot of caffeine, to reduce the appearance of your dark circles and decrease your under eye puffiness. My chosen humectant, Hyaluronic Acid will draw water (up to 1000x it's weight) into your skin, to plump reduce fine lines and deeply hydrate your under eye area. My cool ceramic tip will encourage lymph flow and reduced fluid retention under your eyes. FYI, you're going to want me on hand for those less 'put together' days.

Dark under eye circles

It's time to look 'awake' with a subtle shimmer under your eyes thanks to Golden Mica. A shot of caffeine plus Hyaluronic Acid to draw water (up to 1000x it's weight) into your skin to deeply hydrate and plump, reducing the appearance of dark circles under your eyes. FYI, you're going to want me on hand for those less 'wake' days.

See me in action

What sort of packaging are we talking here?


Delivered in our 50% PCR (post-consumer resin) tubes, which is plastic sourced from recycled milk bottles. Any higher of a percentage, and the tube becomes too rigid for our customers to use. Disposable via curb side recycling.


Delivered in our recyclable (via curb side recycling) and compostable (via at-home compost) ‘Well-Managed Forests’ certified card box, and printed with vegetable ink.

Removable lid

Delivered with a removable lid to best dispense product. These removable lids cannot be recycled as they are too small for the current sorting machines. Responsible disposing via a specialised recycling program such as Terracycle for responsible disposal.

Ceramic Tip

Is not recyclable.

The mission is clear. It’s literally in the name.

To offer skincare that’s tailored to your skin.

Tailored skincare means concise skincare. Multi-purpose products made to treat multiple skin concerns, in multiple ways, without needing to buy multiple bottles. Think a mask that works as an exfoliator and a spot treatment, a hyaluronic acid serum that is also a primer or a moisturiser that’s also an eye serum and an overnight mask.

When each product can work in multiple ways, it saves you buying a million products you’re never going to use. Buy stuff that works. And then works in another way. And another. And on the shelf.

Buy less, buy Tailor.


Are your products natural?

The golden question. We combine natural, active ingredients with scientific formulations. Our formulas are 96-100% natural. We are also transparent and have included the % of natural ingredients on the front of the packaging so you know exactly what's in your skincare.

Are your products vegan and cruelty free?

Yes, vegan, cruelty-free, and absolutely NO animal testing (we don’t even ask our pets if our skin looks nice).

When should I start seeing results?

It can take up to 4 weeks of using Oil Cleanse as per our recommended routine, before you notice results. But! Our customers report seeing a difference the next day!

Do you have free shipping?

Yes, we’re good like that. We offer Free Shipping on orders over $50 for New Zealand and Australia. More shipping information here.

Plus, we offer same-day dispatch on all orders placed before 2pm Monday-Friday.

When should I expect my order?

We’re all about fast service here. After dispatch, New Zealand and Australian orders are sent on an overnight service, please allow 1-3 business days*.

Do you offer a 30-day Money Back Guarantee?

Yes! We believe in our products, but if within 30 days of purchasing you are not completely satisfied with your order, please contact and return for a full refund of the purchase price.

Do you offer Afterpay or Laybuy?

Yes, because we all like options. We offer Afterpay and Laybuy payment options, which you will have the option to select both Afterpay and Laybuy at checkout.

Is your range pregnant and breastfeeding friendly?

Yes, we’re for everyone (literally). Tailor’s range is natural and safe to use while pregnant and breastfeeding. However, we always recommend you consult your GP first.

Is your range Dermatologically tested?

Yes, we’re for everyone (literally). Tailor’s range has been dermatologically tested to be safe on all skin types, including sensitive skin.

How do I know which products are right for my skin type?

We’d recommend our personal shopper, Tailor, AKA our skin quiz here.

Is your packaging environmentally-friendly?

Yes and we wouldn’t have it any other way. You can learn more about our sustainable packaging and practices here.

Where are your products made?

Right here. Literally, our range is manufactured in New Zealand.